Guys I think BRAT could do good things but branding and ticker needs help. Especially in English speaking markets
Charity crypto doesn't work with BRAT... It will get FUD on Twitter from that alone.
You exaggerate the role of the brand. Any word even with an initially negative meaning (or simply incomprehensible) can be positioned as a positive one. For this, marketers are working.
I agree, I do not see this as a problem. On the contrary. BRAT is the guy who needs help to make him good.