At first seemed that big company is adopting crypto for the right reasons.
After some research it could be done to increase their stock value and in this case it bad for crypto world in long term because in this case their coin will die and will leave a bad mark.
A Good old fashioned Pump & Dump hahaha Kodak must have been in crypto a while.
Kinda like this Crook:
Happy New Year! Never forget how bad Daniel Kaufman F-ed everyone on NeuCoin. He walked away with over 5000 BITCOIN. That's worth about $USD 72,092,275 today!
NEUCOIN & Daniel Kaufman raised over 1000 plus BTC in the ICO/PRE-Sale and then got 4,000 moe BTC selling off NEUCOIN foundation coins as fast as he could get them.