if...
 it is not heading directly to deep deep bottom
it can always go deeper down to abyss

I looked again on http://www.icobank.com/ and on https://www.facebook.com/icobank and on https://www.facebook.com/Xencoins
it looks very nice and professionally done. (I dont want to be so negative thus I edited a litle my original post)
I would immediatelly start to use such an exchange and use it at least because of curiosity.
It looks good, without useless flash animations of young smiling people (which usually means that developers used all their energy on shiny flash).
however good projects are usually backed by some well known names of developers or people active in bitcoin foundation and this project looks a bit misterious, what means - watch out!
There are no information, no links to some documentation, not sure if countdown more than month ahead is right advertisment.
Unfortunately - look at infinity coin - they might say at their facebook that it is unwise to sell IFC but look at cryptsy it is not even 1 buy order because supply is more than sufficient - several billions is offered for the lowest possible price for 1 satoshi/ 1 IFC - I always wondered what a man could buy for 1 satoshi. And IFC isnot the only coin which is so cheap - many other coins died unfortunately very quickly.
It is important to be at right place at right time - look at facebook - it offered nothing new and if it came out year sooner or year later or different country, it probably would be forgotten. The same it is with all cryptocoins, no matter how good you prepare project in the end it is demand of users which often decide.