9-10 lif token will cost 1 ETH , so 1lif token 120$ is a very high price for a 10 million market cap coin and for a new ICO. 900-100lif token for 1 ETH will be a nice price , you and your team should think about it.
Although the number of tokens they offer in of itself doesn't make a difference, you're right in that people who aren't familiar with economics will perceive it as being "expensive" and may deter them from investing...