Cheap? This is one of the most expensive ICOs I've seen so far.
Having the price tied to ethereum was a big mistake.
Since this project has started before the Ethereum price goes up I think that's how they evaluate it. In the long run as the price of Ethereum goes up I think you can say that it won't be cheap but I think that means the value of the Fast token will go up as well, that's the good thing about a token that is tied up with Ethereum.