I am hoping that this can create some like an avalanche of support for Bitcoin in the fastfood industry. Once KFC competitors can see the press coverage that KFC is getting for this move there is a big possibility others can follow the same. We know how powerful even the use of the word Bitcoin or its symbol can be. In fact, we need more of something like this not just because of the publicity generated but making Bitcoin get more into the mainstream of the population. There is a big question on Bitcoin whether it can also be a currency while being a store of value at the same time -- and so we hope that slowly people will realize that Bitcoin can also be both.