Long-term the price is very likely to increase substantially as we see ever-increasing adoption, and banks moving from testing to live.

Short-term the price is heavily influenced by all the South Korea chaos. First South Korean prices were removed from the coinmarketcap calculation, leading to market panic as a lot of people thought the price was dropping... then the "news" that South Korean government are banning crypto exchanges... then the news that they aren't actually banning them, they're just looking at regulation... chaos! Lots of drops and recoveries meaning it's difficult to say where it will go short-term.