Doesn't it cost a lot of gas to send all those tokens to the people that will apply for them?
Yes, unfortunately it will cost a bit of gas to send out all the tokens. We have a budget set aside for this. Hopefully the ETH price will settle down so things can be more affordable.
mic inequality, and (potentially) enriching those who choose to participate in the project.
Nice that the team puts up so much money from their own pocket in the beginning. The costs will be very high. at 22 GWEI that's $0.585 per transaction. For 100k transactions (which happens if this projects goes well), that's $58,500. If the project doesn't go well you'll end up spending less, but there's a higher chance that your investment will be lost because not enough people were interested in the distribution.