I had trouble understanding the timeline form friedcat's post on page 532:

Project Timeline

August-September: Deploy/sell all hashpower arriving in July and early August.
September-November: Deploy/sell the hashpower ordered at early July.
November-December: Experimental products of 2nd-gen chips and modular large-scale deployment solutions.

What does that timeline refer to? Hardware leasing/franchising, or the actual hardware sales?Can anyone please enlighten? Verb combination Deploy/sell confuses me in particular.