1.  The only assurance I can offer is my word and the fact that I have a working app, which is more then most other detailed plans.
2. No collateral or I would take out a loan against it (I am not seeking a lot of investment).
3.  I am offering equity in the company if you are able to own part of a canadian company, or a cofounder position (need the business guy to write the detailed plan), or I am willing to do a return on investment.
4.  I am offering up a pre ICO investment, the funds would be used to put together the rest of it.  The one thing I have that they don't is a working app.

I also have many other plans and details that I am sharing on request, but not making public.  Little hooks that will get users on my wallet, and potentially on my exchange.  I am also developing a payment system with instant withdraws (0 fees, 0 confirmations needed, instantly spend withdrawn funds)