I know how much it costs to make these and I can confirm he is making a healthy profit. However, he basically has no competition so he can charge whatever he wants. I am slightly saddened that I gave up my project and now Smoothie can set whatever price he wants.
Yet there are 40+ pages of posts with people (including myself) excited about ordering, agreeing to smoothie's price and receiving their coins. They also seem pretty happy to post and share about their satisfaction with the products that have thus far been delivered. I certainly would not say the price is wrong, bitch. 
In other news:
Got my coins yesterday smoothie! Couldn't open them up and report till now cuz I was pressed for time running to a hops-related event after which the next thing I remember is waking up this morning.
I have to say that I am happy to have received some of the first (to my knowledge) batch of physical Litecoins ever produced. Since no other physical silver litecoins have been produced and openly marketed, I would say that they are truly original. I am sure the beta and gamma trolls will chime in with their arguments to the contrary.