I just saw the thread title - it's a big bucket if it contains a bitcoin's worth of chicken

I think it's just a gimmick, but it's a sign that we are on the road to mainstream adoption. A lot of people who are talking about bitcoin now knew nothing about it a couple of months ago. 2018 could be a big year.
Mainstream adoption? I'm getting nervous. Historically this kind of gimmicks marks the beginning of the end.