No really dudes, you need someone to come up with better names for stuff.
"Atlas"-ATS, ok, that's unfortunate, but eh, what can you do?
But then we have: yellow members and black members. I mean, come on. Come ooooon. That's so bad it's almost funny.
Yes, yes... Unlike the competition, we are 99% tech and maybe 1% marketing, not the opposite. And that's what you get ;-)
Worst answer possible. Get a marketing dude. I recommend one Josh Zerlan for bonus publicity.