That was a chaotic crowdsale.

First they published the ETH contribution address 1 hour before the crowdsale starts, which causes many people to send their Ether too early. The payments were rejected.
Second the timer when crowdsale starts was not synced to the real time. It was 2 minutes behind. So which time for sending the payment was valid? Timer on homepage or real time?
Third many people couldn't log-in to get their address, because the site was overrun.
Fourth at the time of crowdsale many hadn't an approved or declined KYC. Just processing. That's not right. They should have closed the registration much earlier to get everyone with sending their documents the chance to take part.
Fifth some on telegram wrote that they accepted payments that were send 14 minutes before the official start. I have no proof for it though.

After all it was just the typical gas/gwei war.