Decentralized exchanges will be a big business. Similar projects like 0x have a market cap of 1 billion. AirSwap's market cap is only 250 millions,There is big potential for AirSwap.
There are many decetralized exchange projects out there and it is good thing. 0x is going good. Some projects over the protocol.
I invested couple of decentralized exchange projects, AST one of those. Hope investors we'll be rewarded well in the long term.