How can this be going up again? The only thing that makes sense is the dev is using all the money he made from the first pump to do it again and trick everyone for a second time around.
Stop make conclusion and supposition or whatever, you talk but like many other you don't make research.
Just keep in mind, when you start a project like this, you can mistake, and that what they done, but they continue to work hard and then the coin and the community now are great