It's almost like we don't value it for itself, but what it's worth in "real" money.
Valuing bitcoin doesn't mean JUST HODL or TRADE. Using it as a currency is one way of valuing it and that includes selling it.
As long as we make transactions we can say that we value it. Using it primarily meaning it is being valued.
On the other hand, people may convert it back to Dollars or any Fiat money because we can't deny that stores do not accept until today and we need to buy necessities. There are some but not in every country.