The percent increase was due to a rewards system being put in place with prestige, eventually you can redeem it for a percent of your bets back.

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Season One Contest
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Season One: Prize pool BTC1.00
3x winners: 0.50, 0.30, 0.20

Month long arena contest: 7/25/13 - 8/25/13
Each user that places one bet will get an entry.
Each new champion will get +1 entry.

Winners will receive a Bitcoin gift voucher to be redeemed on Inputs.io.
A Season contest will be held every month, depending on the amount of players the prize pool will increase!

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Updated Entries:
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hollowinfinity - 3
Trance104 - 2
lordsonkit - 3
lurkwingduck - 3
BingoBoingo - 2
DOMESTIC_PINEAPPLE - 3
The conqueror - 2
tombs - 2
mercedes -2
TradeFortress - 3
lel - 1
Mooshire - 3
s1a2d3h4 - 1
Pepere - 1
shwab - 1
blowjob - 1
highonquack - 1
peapodamus - 2
DeeBo - 2
SubWolf - 2
Greyman - 2
masoniii - 1
kingofsports - 3
1v.io/Freedom - 2
Kure - 2
Yamada - 2
Zorker - 2
the vetion - 2