A binance listing on January 18th can do wonders for all the hodlers. There have been many people holding the coin from the very start and January 18th can be the perfect moment to reward them with two extremely good news and some nice price movement!
How do you know that will make it on 18th Jan?
If this is true this will increase it's price.
Like i referred in the earlier answer, most companies try to get listed along with a major dev news. It is not a condition but it certainly helps or as to say killing two birds with a single stone. The impact is doubled from a single effort.