No, you shouldn't advertise it until there is something to validate the claim. Right now, it's your word and a claim--that's about as sketchy as it gets.
As a project, we just put something on our roadmap that we're working on. That's the extent of the "advertising" that we've done. (Please don't confuse random community members shilling on bitcointalk with something controlled or condoned by the project.)
I think Gandalf86 put it quite well as to why we didn't simultaneously publish the full details of how it works when we listed it on our roadmap. To put things in perspective, we have many orders of magnitude less funding than Monero. If we publish the solution to a problem that everyone is interested in, we're almost certainly not going to be the first to successfully implement it in our currency.