You need to know why things are done. Just like my toothpaste example, you need to know what toothpaste is and what it is for if you're going to found a toothpaste company, and the same is with creating a coin.
That's easy, toothpaste is a ponzi scheme that is going to explode after the toothpaste ETF and everyone is going to want their own tooth paste brand, so we need to get into the market now.
Also make sure the toothpaste expires in 2-3 years because everyone knows the government is going to take over toothpaste anyways but it doesn't mean you can't get in at the ground floor of the toothpaste ponzi and dump your worthless tubes on suckers before the government shuts it all down.