Is there something that makes you trust (or at least to take a leap of faith on) a project before the ICO stage (not a Pre-ICO for the big whales), before you can see the pics of a team and rush through few pages of the WhitePaper/brief or take a peek at the future RoadMap. Meaning would you do anything before you can see the value of the project/token/something else. No investments or heavy work, just spread the word and maybe leave your email for the team.

Would you trust a project if it was featured in an article on some site you trust or would the simple advertisement on the same trustworthy site work for you? Would you rather trust the project that promises fantastic turnout which in real life is pretty hard to execute (a Lamborghini Diablo or an iPhone XXX to every early adopter) or the one that might downplay its worth but might have a real effect on some of the problems you or the world face everyday? Would you trust a professionally looking website with lots of texts or graphical landings with easily comprehensible sequencing? etc. All in all what makes you tick regarding new and unknown projects (or rather if you would even participate in such a project before an ICO).

I guess it is more of a psychological question still it would be interesting to see the answers from the community as most of the projects/startups nowadays are linked with the ICO and crypro world.