I don't find using "Bitcoin" deceptive. No one owns the name Bitcoin and it is a symbol of decentralization and freedom. Who are you to say when, and if some one can use an alteration of the Bitcoin name? Plus these hard forks are direct decedents of Bitcoin, just as how a child would use the same last name as their parents. So Bitcoin Cash, Bitcoin Gold, etc are justified.

Another good point to make here is that this topic is an unfair and biased post against the development team. You are an administrator and any opinion you share will most undoubtedly be agreed with... just because of your status.