As with anything the media gets their hands on, they will say what they need in order to get traffic for profit.
It becomes caveat emptor. It is up to us as the consumer to do our own research and sift through what is out there to decide what is real and what is fake.
There are many on here who are looking to make a quick buck and have no understanding of the underlying principle or any desire to learn what crypto currency is. We have to abide with them here and keep working to both educate those who don't know and work to learn more ourselves to further understand the market to ensure crypto maintains its relevance and grows.