I think you underestimate Bitmain, they will most likely not do the same mistake as with the D3 IMO.

Of course they are in it just for the money and don't really care about the users but even they are not stupid.
More users means more money, today, tomorrow or in a year. They are aware of this and I don't think they will bash their name with the same mistake as with D3s and risk a growing bad rep among new users.

The ASIC mining market is growing and will continue to grow so a good face is important for long term business success.

Just my opinion..