Nice project and good team, but I still dont get how the DUBTokens will help prevent advertising fraud. Can you give us some example of engagement metric?
IVEP will support the fight against online ad fraud by making real engagement metrics transparent, as opposed to highlighting vanity metrics such as "likes" and views, which can easily be created with the use of bots. Trust scores will be implemented within the protocol, which will verify the authenticity of each engagement.