IMHO : Any religion is a big elaborate scam. Any superstitious belief system is just the same. However, in this day and age some people still subscribe to that age-old superstitions, it boils down to personal beliefs. Something that lets them sleep peacefully at nights. Knowing that when they toss their money down a wishing well there may be some mystical unknown force hiding in the murky depths of that ancient (old) well which might just grant that person's wish in exchange for some chump change.

BUT THIS, THIS my friend is absolute rubbish. There is no mystery in here. There is no religious connotation, no monk performing fake rituals or murmuring fake chants down this well, it's a pure scam. Donation scam.