With young but promising projects like this, you're mining for what they will be worth rather than what they're worth now. The price is currently (arguably) depressed anyway as deposits had been all but impossible until recently. Now you're seeing a lot of pent up dumping from the terminally shortsighted .

Mining XMR wasn't terribly profitable a couple of years ago when it was $0.50 or so. How many mine and dump operations wish they still had now what they dumped back then I wonder?