Please give a full 24 hours before unlocking the IPO to allow time to transfer BTC into the exchange. if orders do indeed fill 'auction style' from the highest bidder down, allowing time for everyone to place their bids competitively will help the company raise more funds and give everyone a chance to buy shares.
Go to:
https://bitcointalk.org/index.php?topic=263445.0;allIt seems like it has already started!!!
It has not that is just people putting in bid orders the ask side is still empty
The asset just was officially approved