Survey: As an individual, what do you most like about LabCoin?
The potential for 10,000% ROI.

What exactly are you confused about?
How did you come up with a x10 increase? I don't remember how much higher ASICMINER shares went after IPO though, maybe it is possible x10 for Labcoin easily....
If you compare Labcoin to ASICMINER and assume that Labcoin will have the same market cap one day, then you get around 16,000% increase. Here's a comparison of different BTC stocks:
http://coinstocks.net