I feel sorry to those who sold their bcc coin during the mayhem and congrats to those who bought coins from the panicking ones. They already earned more than times 10 of their investment.
But isn't this a scam though ?

Ofcourse it is. They are milking more before it dies of completely. Thats why the greedy people are getting excited.
Stay away if you can.
When we say scam, they ran out of all your money. Bitconnect did not do that, in fact, your interest and all are in your BCC wallet and available for trade. The price of the coin goes down because of all the FUD and panic going around.