Virtual Reality is one of the biggest players that will gain more and more interest in the near future. This project will be huge!
But its definitely long term project, because technology needs minimum 1 year till ready for the masses, also hardware has to become cheaper.
I checked now in my country and you can buy VR glasses at 118 $. So its not so expensive.
And the price is only going to get cheaper, especially relative to the technology. Think about your phones, computers, etc. The technology is WAY better than 5 years ago, but the price is way cheaper than it would have cost for the same specs.