EthereumLyte will be a desirable product in that users get the best discount rates from being in the black card club.  We aim to be used for those bigger purchases.  Making buying your next car / house / boat (?!) etc purchase easier for both you, and the seller.  Offering quick transfers and low cost / low hassle exchange to fiat.  We aim to remove the need to know the technicalities behind being on the ETH blockchain and the workings of a transaction by presenting seller / buyer with a simple website interface to top-up / cash out their funds.

This is our aim.  We are a young project though, and will need to hire experts to help us accomplish this.  If you think you can contribute feel free to pm one of the team!