Looks like another youth-oriented project by developers who decided to make a killing on cryptocurrency hype.
The fuss about cryptocurrencies started in spring of 2017 simultaneously with rapid growth of Bitcoin. Tradingene has been in works since 2014, the time when a very small number of people knew about cryptocurrencies. A lot of efforts and funds have been invested in it since then; as of now, we have about 2000 algorithms. As you can see, the creators had a clear vision of where would the market come in two or three years. And hype has nothing to do with it.