It surely does. The media influences bitcoin at a large scale. As bitcoin is a currency that gains value by its use. So with the media bitcoin maby people can hear abour bitcoin and it's pros. And that increases the number of people that trade with it and this way the value increases. Its true that the majority of media are promiting the idea that bitcoin is a threat and its a currency that make criminals escape the law but that not that bad because there nothing such bad publicity. Means people would be eager to know what bitcoin is and they will try to know what is this cryptocurrency and maybe they will trade with it.