So, before you sketch your first rendering, ask yourself these important questions:

What identity do I want my clothing brand to project?
Who will want to wear my clothes?
What can customers get from my clothing brand that they can’t get anywhere else?
What makes my clothing unique?
What is the most important part of my customer’s experience?
Your answers to these questions (and others like them) will build the core of your brand. All of your future branding decisions should expand on these ideas.