Everyday, more and more fud are being spread all throughout the internet because of the recent happenings on bitcoin. Which causes the prices to decrease even more. Even when they do not have enough knowledge about bitcoin peole believe them because they are famous. I think this will be bad for bitcoin. Specially for newbies that only bought bitcoins for greed and don't understand how it works. They will surely panic sell and also spread fud about bitcoin because they lost capital because of their stupidity. This really is a but scary. But i sure won't be selling my bitcoins no matter what.
Best thing for you is to shutdown your news feed and hodl your Bitcoin. Fud will pass and market will turn to bullish again but once you sold all your BTC during dip, you will need to reenter at the higher price. About people not having knowledge, you can take advantage of it and book profit yourself. It is not your fault that they are not doing their assignment. Let them learn their lesson the hard way.. And make profit out of it.