Wow, I think this is amazing... Does this mean its OK for me to have a daily release now for all linux users? (Just kidding)...
So youve created a PPA for BiblePay??
This is awesome!
So, how much work do you have to go through when I push a release, or is it all automated?
Hi

Yes, I have created a PPA on my own account, but it is also possible to create a Team-PPA, so that not only one could handle it.
I created a proposal that explains a little bit more:
http://forum.biblepay.org/index.php?topic=88.0But I need your help in sending the Biblepay Counts to the pool to start the real proposal there 
About the deployment: It require around 30-60 Minutes to setup, then only 1 or 2 minutes per release, it's really easy.
It is not automated yet, but we might change that later on, if all works well. But for an automated release, it would be better to use tags in git or something like that, so that the system could identify releases better

I wrote howto on creating a Team-PPA and setting up the process as part of the deb-builder (README):
https://github.com/Lichtsucher/biblepay-deb-builderIt is written for developers, so I didn't explain how to checkout a git repo
