This thread explain all:
https://bitcointalk.org/index.php?topic=2321243.0A team of social media marketing trying to play with blockchain. A product that only has marketing that can turn into a very serious blow if it continues like this.
If they want to get out of Viral Marketing direct to jail they are on the right track!
This is also what i've been worrying about electroneum. We all knew that their project has a lot of potential. But marketing it with some sort of problems specially on social media channels is really a bad move. It's being marketed and targeted amateurs who had no idea about how cryptocurrencies works. Even my colleague who certainly had no idea with electroneum just jumped in with the hype. The virality of Electroneum in our country is widespread now. It's been overvalued by amateurs of cryptocurrency. Now that the trading volume of ETN is low, i'm afraid, there will be some people who will loss bigtime when a bad news hits Electroneum. To devs, please continue on developing on your product instead of marketting it big time.
If only every person would care the same amount for every product in supermarkets.... This world would be way much better place ;)