Adzcoin is an Altcoin. Altcoins are also known as alternative currencies. These are bitcoin clones. As of today there are 1453 different cryptocurrencies listed over at coinmarketcap.com. If you do not like to trade or speculate on the bitcoin against fiat currency markets, you could trade against altcoins instead.

Altcoins seek to improve on the ideas bitcoin represents. Some people feel the need for more anonymity, whereas other developers want to explore the boundaries of the underlying blockchain technology. Rather than submitting their ideas to the bitcoin developers, they use the bitcoin code, change the name, make some minor tweaks, and launch it as a brand new digital currency. Mostly, people get into altcoins as a way to hedge against Bitcoin.

Most altcoins are started for the purpose of "pump and dump". Adzcoin is different because it is being built around a social media platform called Adzbuzz. The value of Adzcoin is backed by the advertising on the website. Bitcoin is not backed by a product or service. It's value is based on supply and demand.