Then, as I understand, this is not ICO, since in March, just the generation of tokens?
Do you need a project necessarily ICO? In the framework of this project you can also earn by spreading your personal programmer's content, getting copyright to it and laying it out for sale.
Why be sure the programmer's content? It seems to me that this can be any industry, both technical and humanitarian, as well as economic.
Yes, you are right, the content can be completely diverse. It is a pity of course that the platform is not Ethereum, this, I think, significantly reduces the credibility of it, but I think that over the platform it is still necessary to work and work.
I would be only too glad if this project developed and developed, because I have never seen such analogues anywhere else. And it would be useful for students and people of creative professions.