There are way, way, more interesting images in theres, in a huge array of art styles. The first step is a macro step, not a detail-related one. I suspect you may have found it, but there are a lot more beyond that. Its all logical, if sometimes insane. There is a key online that will take you way beyond the first step, and it hasnt been mentioned by any of the clues. The clue to it is in the first actual step. Once you see it, google it.
i think he refers to another file (not ea oem 011 file) as it's impossible for anyone to see that ea oem 011 embedded in the image.
maybe he means another word which is easier to see in the image, then we have to google it.