IMO, Monero was a very cartoonish name when I first heard it and for me still is until now, because the name is targeting the serious notion of money but in a playful manner (people interested in money are very serious about it). They basically patterned the name on the concept of the game Monopoly, thus its funny money aka monopoly money (not real money). Perhaps they were motivated by money+euro, I dunno.
https://en.wiktionary.org/wiki/monero#justsayin'
I remembered how some people claimed Monero sounded like a mexican name or something, I then realized that "dinero" means money in spanish so that must be the connection to some claiming "it sounds mexican", not sure fluffyponny was aware on that.
fluffy doesn't indeed seem to care much about marketing. I reckon he once trolled people into thinking there was going to be some huge reveal in a conference, then he just played some comedy video making fun of ICOs and the market tanked (after the pump, so could also have been insider trading). Then again pretending not to care about marketing and the project's self image is also a form of marketing.