All coins outside of maybe LTC or BTC are based on hype.  I have a feeling this will change as people want more from their altcoins and as development catches up.

With three of the more popular scrypt-based altcoins teaming up their dev efforts, UNOCS could be ahead of the game.

It could be hype, but at some point, they need to deliver.  I believe they will.

Damn exciting stuff!