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They might have been able to buy back the premine during the last dump and are now ready to start a new pump cycle. Just watch...
This should be possible to check if the premine has moved since the beginning or not through a chain explorer ... Anyone with experience in that field has / can do it and report here ?
From my understanding, playing with the premine could not be falsified and tracking its activity should help clarify the situation : scam / not scam but poor management.