It's a good question by the way.
Everybody knows that in 90s and 2011th turnover of MMM system exceeded several billion dollars. This time, the financial flow of the system will be implemented only in internal currency. The emission of the internal currency will be limited to 625 million tokens, and all of these tokens will be available at the ICO. Hard cap of ICO is only 100 000 EHT.  Nowadays it’s something about 110 million dollars. Have you alredy cathed up the essence of the all of it? If the emission of the tokens is limited and hard cup of the project is only 110 million dollars, then price of the token will rise up to 10 times!
So x10 after ICO is minimum tokens rise up.