Great project! This will certainly make it easier for the general public to get into this space.  I'm a bit worried about the 6% fee, however.  I think this may break adoption as it is much higher than other entry points into the market.  I understand the convenience and familiarity aspect of buying a "gift card" containing BTC and other currencies, but what's stopping any other big exchange from offering the same product at a lower rate?  Coinbase for instance charges 4% for credit card payments and have already established an exchange.  They would also not require an intermediate coin for the transaction.  What do you think?