I just read a White Paper. It is selling 1 million tokens at, roughly 2 USD each. This would look like a nice company to put your money into, as it has a small cap.
But there is a catch, the guy has created 1 BILLION tokens, so this means that the value of the tokens he´s set is 2 BILLION

Frankly, nowadays you have to read carefully even when looking for bounty out there

Some trader invests on a coin with promising tech background and future projects.
If they see that they can profit on that coin they will get it make make profit of it.