I can't help but think that the people who ordered there are somewhat deserving of getting scammed, however I've personally been blinded by greed in the past and blaming the victim (BFL customers) is like blaming an old lady for falling for a 419. Oh wait wasn't that the reason why the BFL head fraudster (josh or something?) was indicted for (peddling a lotto service to old ladies and never ever performing the paid for service)?
Sounds familiar?
I can only say it again: BFL is a scam and even if it is not (which I think is very unlikely) it's a company undeserving of your money and the only reason they are still around is because in Bitcoinland the tolerance for bullshit is unhealthily high.