Yeah, the 6% is getting me too.  Its just too much.  Token holders should get a portion, or lower it.

What markets is this targeting?  What countries?  In the US would you need a disclaimer with possible tax implications?  I can imagine a grandpa buys it for his grandson in November and gives it for Christmas.  The change in value should be taxed now.  Which is ridiculous but is what it is this year at least.

How will it reach stores?  Do you have to individually market it to each store or are there groups that handle getting gift cards into the store?